Poling Insight

Tonight our speaker was Josh Bennett who is with Ipsos Reid. Those who are politically inclined tend to think of poling as a political being. Ipsos Reid is the third largest poling company in the world and it was surprising to learn that political poling accounts for only 9% of their business.

Josh took us through a polling process for the last federal election and explained how some of the questions are framed, and how some of those election night predictions come so quickly. A most interesting presentation was followed by a lively Q&A period.